The Value of a Distinct Voice
A distinct voice is one of the few things that cannot be faked for long.
You can imitate a trend. You can borrow a tone. You can dress up weak writing with better packaging than it deserves. But voice has a way of revealing whether the work actually belongs to the person who wrote it.
That matters because readers are not only looking for information or entertainment. Often, they are looking for something that feels lived in. Something shaped by judgment, experience, temperament, and the way one particular writer sees the world.