What Makes a Title Work
A good title carries more weight than people sometimes realize.
It is often the first piece of the book a reader encounters. Before the first page, before the sample, before the description, there is the title. That means it has work to do.
A title should fit the book. That sounds obvious, but it rules out a lot. It should not sound borrowed. It should not aim for drama the book cannot support. It should not be clever in a way that clouds the point. A title may be simple, striking, curious, direct, or suggestive, but it should belong to the work it names.
